6.30 Is the time my alarm goes off. My sister Leja and I actually waited for this event since last year. We missed the notice and ticket sale previous year and I went to Erasmus exchange program anyway and wasn't able to attend. This August we faithfully followed Facebook page on which they announced this year's ticket sale for an event. It is the biggest event for bloggers of the year everyone longingly awaits. And last Friday was that day.
7.19 Ten minutes of cold air from the walk to the train station woke us up which we needed since we got only four hours of sleep last night (you could say excitement got us through).
8.05 Another ten minutes of walking took us to get to the Hotel Lev which is where the event held place. The minute we walked in we saw big crowd already in the lobby. We saw plenty of bloggers hanging out together which obviously meant they knew each other from other events (this one was only the second my sister and I attended).
8.15 Everyone is being invited to the hall but first everyone needs to found themselves a name tag so others know your name (great idea for socializing, especially if you're like me and know only people's blog names).
8.20 Before seminar starts, we have time for socializing, taking photos of the place (it was beautifully decorated with some of the beauty products and fairy string lights from Smile Concept Store). Screens were situated in front and on each side of the hall so those in the middle can see slides too. Breakfast, coffee and tea was also provided to us and I grabbed myself a muesli with blueberry yoghurt.
9.00 The hall started to echo with quiet murmurs from bloggers as we prepared to take notes from our first lecturer, Aleš Bravničar who is a photographer with plenty of experience in this area as well as other (shootings not related to beauty, that is). His slides were full of key points as well as great photo examples. He accentuated that it is important to be different from the others and be critical to your work, always seeking and reaching new ways and goals.
9.50 Our schedule was filled with practical studies and theory and the next ones was very important topic to listen to: How to take care of your page's SEO? by Lena Gregorčič. I've been gathering information on SEO for some time now and I always read something new out. But the main point remains: focus on key words. Incorporate them in your title, content and tags and have them as little as possible, preferably only one. And instead of trying to title your post as 'How I do my makeup', try using something more focused, such as 'How I do my makeup for a wedding'. This way your post will have less competition on Google and won't get lost in piles of information.
10.50 Next one didn't require too much of our attention but got it (fully) anyway. We listened to Branislava from Brana's Divine World who talked about her start in blogging and how she managed to transform it into a full-time job. Cheers!
12.00 All the long listening and taking notes exhausts you easily and it was finally time for a break and lunch. We headed to the next hall where we found beauty stands of various beauty brands and looked at the new ranges, asked questions and tried some of the displayed products. There were so many who presented themselves; Dvorec Trebnik, Avon, Melvita, Medex, Afrodita, Trend It Up (dm drugstore), Caudalie, Vichy, Cd, s.Oliver and many more.
13.30 Was the time I was waiting for. Facebook marketing presented by Mojca Marš held so many useful information which of some I heard first. She knew so much about this topic and was glad to share it with us as well as answer curious questions.
14.20 Sanja Macur was next one in line to say something about increasing your pageviews. She is responsible to do this for Cosmopolitan Slovenija and manages to work amazingly. She pointed out to try and keep up with trends and to post them as soon as possible (or it will become old news). She also mentioned that some of the seasonal topics (such as Halloween makeup, costumes etc.) can bring additional readers to your site and increase your monthly pageviews by a good percentage.
16.00 This year's event main sponsor was Dvorec Trebnik and we got to hear more about the company from one of their scientific and development researcher.
16.45 At this hour I admit I was getting a little drowsy (due to lack of sleep as well as too many seminars in one day) but managed to keep up with Round table: Successful instagramers. I was happy to see Tesa Jurjaševič as I follow her blog for some time now (and her instagram account, what a stalker).
17.40 Last seminar to listen to was when we concentrated on a talk about Autumn/Winter 2016 makeup trends by Kristina Vidic. We even got to observe how she did a nice autumnal lip look on the model.
18.30 After a short break we were seated again to see the award ceremony which is basically a ceremony where all bloggers beforehand voted for a selected brand in each category. Dvorec Trebnik, licila.si, Afrodita, Avon all got the awards for which I voted myself too. I believe there was only one brand I never tested before.
19.00-21.00 To finish off our eventful day, we went to the next hall (again) and saw more brands who didn't manage to represent themselves before (L'Occitane, L'Oreal, e-kozmetika.si and others). Again, it was taken care of snacks for which I was very grateful for at the time (I was so hungry!) and some cocktails too, not to mention the cake for which I heard later it was made by a blogger (all the compliments, it was so good!). However, we didn't stayed too long and left at 8 p.m. At the door we were given more goodie bags but didn't know of it because we got a shopping bag trolley and thought was empty and ready to fit our first goodie bags in (don't ask).
We loved every single second of it and cannot wait for the next year's event! Thank you to everyone who we met (I hope next time I will conquer my shyness and I hope to see more bloggers open to new friendships), to sponsors of course and dear Nika who organized an amazing event :)
Thanks for reading,